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Sedgemoor and Mendip District Councils submit £19.3m bid to Levelling Up Fund

Sedgemoor and Mendip District Councils' £19.3m bid to the Government's Levelling Up Fund has been submitted, the local authorities announced today (4 August 2022).

If successful, the bid will support a range of town centre regeneration, local transport, and cultural and heritage projects within the Wells parliamentary constituency. The bid is being supported by £2.4m in match funding from Sedgemoor and Mendip District Councils, bringing the total value of the potential investment in the area to £21.9m.

The Levelling Up Fund bid brings a variety of projects in Highbridge, Cheddar, Shepton Mallet and the wider districts which have been identified as having potential to deliver economic benefits and help revitalise the local economy, allowing residents to have more pride in the places they live and tackling local deprivation issues. Cheddar image

The bid was prepared following advice from Central Government who highlighted Mendip and Sedgemoor as priority 1 areas most in need of Levelling Up investment. The consultation showed the overwhelming support of local residents, who agree that this investment is needed.

The concerns around visitor access to Cheddar by car are fully understood and the related regeneration framework for the area includes longer term options and proposals to address these. Unfortunately, car based solutions would not meet the criteria set out in the levelling up prospectus but remain very much part of the longer term options for the area.

The Councils believe that a strong bid has been submitted that if successful will not only deliver transformational change, it will also be a catalyst for further public and private sector investment.

In Highbridge, the funding has been earmarked to deliver regeneration in Market Street and Bank Street, improvements at Highbridge Railway station, the creation of a new community centre at Trowbridge Close and improvements to the cycle route from Highbridge to Burnham-on-Sea.

In Shepton Mallet, the funding would help to deliver public realm and highway infrastructure improvements, a travel hub with enhanced cycle storage and better bus interchange and tourist information, new signage and pedestrian crossing improvements.

In Cheddar, the funding would help to enhance public spaces within Cheddar Gorge, as well as supporting a new travel hub to help encourage and enable sustainable tourism and an extension of the Strawberry Line cycle route.

Across parts of Sedgemoor and Mendip Districts, the funding has been earmarked to support new tourist signage, further improvements to the Strawberry Line cycle route, a new travel hub at Natural England's Avalon Marshes Centre and a new online tourism resource.

A spokesperson for Sedgemoor District Council said:

"We are proud to have brought together this joint bid which has the potential to deliver significant Levelling Up benefits in communities across Somerset. By supporting our local communities we can create new opportunities for people who live and work in Highbridge and Cheddar, and the wider district. I am grateful to everyone who has supported the bid, particularly local residents who engaged so positively with our consultations in Highbridge and Cheddar."

In response to Sedgemoor District Council's Levelling Up Fund consultations in Highbridge and Cheddar, 98% of those responding agreed that investment in those communities was needed. Among those who live and work in Highbridge, 84% agreed that the projects outlined should be included and in Cheddar there was also broad support for the projects outlined, with those prioritising safe pedestrian and cycle routes proving most popular.

A spokesperson for Mendip District Council said:

"By working together, the projects proposed in our joint bid offer opportunity and will have considerable positive impact on our communities. One of the significant areas of this bid is the extension and further improvements to the Strawberry Line, a much used and loved cycle route. This will enhance the tourism offering and provide connectivity between communities across both districts. These projects will make a real difference in Mendip, Sedgemoor, and Somerset."

About the Levelling Up Fund Round 2

The Levelling Up Fund is jointly managed by HM Treasury (HMT), the Department for Levelling Up, Housing and Communities (DLUHC) and the Department for Transport (DfT) to deliver investment in infrastructure that improves everyday life across the UK. The £4.8 billion fund is supporting town centre and high street regeneration, local transport projects, and cultural and heritage assets. The deadline for submission of bids for this round is 2 August 2022, and decisions on this funding round are expected in autumn 2022.

For more, see

About the Highbridge, Shepton Mallet and Cheddar Levelling Up Fund Bid

Mendip District and Sedgemoor District Council have worked together on a joint bid to the Levelling Up Fund, which was submitted on 2nd August 2022, with the potential to help deliver much-needed investment in Highbridge, Shepton Mallet and Cheddar. The funding would support a range of projects across Sedgemoor and Mendip Districts including town centre regeneration, improvements to transport and cycling infrastructure and a new community centre in Highbridge.

Background information

Full list of projects included in the Levelling Up Fund bid

Highbridge projects

  • Public realm improvements to Highbridge Railway station to create an attractive gateway to the town.
  • A new travel hub at the railway station to enable and encourage sustainable connectivity and enhanced tourist information.
  • Transformational change to Market Steet and Bank Street to create flexible event space, new community and recreational facilities encouraging more town centre visits, and enhanced public realm leading to increased dwell time, greater footfall and increased commercial activity.
  • New and extended community centre at Trowbridge Close within Morlands estate to enable pre-school activities, training in new skills, community participation.
  • Active travel infrastructure linking Highbridge to Burnham-on-Sea encouraging increased active travel.

Shepton Mallet projects

  • Public realm and highway infrastructure enhancements to improve accessibility at 'High Street gateways', creating an attractive, welcoming, and inclusive space.
  • Public realm improvements through new attractive materials, surfacing and 'parklets' to enhance street activity, attractiveness, and biodiversity.
  • A travel hub with enhanced cycle storage, bus stop provisions, Real Time Passenger Information, seating, planting, and tourist information.
  • Wayfinding and signage, complementing those delivered by the Town Council.
  • Crossing improvements to Compton Road/A371 and the A37 providing enhanced links to the wider Waves to Caves offering, High Street and cultural offering such as Kilver Court.
  • Strawberry Line extension at Westbury Sub Mendip to Easton.

Cheddar projects

  • Transformation of key spaces within the Gorge, providing spaces for people to spend time, dwell and interact creating an enhanced visitor experience boosting the sector and unlocking private sector investment.
  • A travel hub which will encourage and enable sustainable tourism to and within Cheddar with enhanced interpretation outlining the visitor offer and protecting natural capital within the Gorge.
  • Extension of the Strawberry Line cycle route with a new section from Station Road to Old Bridge Lane linking new homes with local schools.

Other projects in wider Sedgemoor and Mendip Districts

  • Wayfinding and signage of a comprehensive network of primary, secondary and tertiary routes linking visitor accommodation in Burnham-on-Sea, Brean and Berrow with Highbridge, Cheddar and Shepton Mallet to connect accommodation with destinations.
  • Physical Active Travel infrastructure works in targeted locations within the constituency to provide access to regeneration areas and tourist attractions.
  • Extension of the Strawberry Line between Ridge Road and Kent Lane, Shepton Mallet.
  • A travel hub at Natural England's Avalon Marshes Centre enabling sustainable access to the Natural England Super Nature reserve.
  • Online resources detailing leisure routes, sustainable transport connectivity and tourism offering.

Mendip and Sedgemoor joint logos (400 size)