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Business Events and Workshops

A guide to business events and activities in and around Mendip, Somerset and the South West.

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BUSINESS EVENTS AND WORKSHOPS
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Business start up - Marketing and Finance Workshop

FromeTuesday 19th June

 

10:00 - 13:00

 

Business marketing is critical for any business at any stage. Knowing your customer, knowing your market place, knowing your product, knowing your team and knowing your capabilities are the key to your success.

If you are setting up a new business or going self-employed, or have just started, this workshop will show you how to address business finance tasks.

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Business Social Media for Beginners

 

TauntonWednesday 20th June10:00 - 12:00

Our social media for beginners workshop is for small business owners looking to start digital marketing and advertising. This session will guide you through the functionalities and capabilities of Facebook, Twitter and Instagram platforms and show you how to best utilise the tools available so that you achieve results and speak to your target audience.

With time for questions and one to one coaching you will leave the workshop feeling inspired to take the next steps with your business social media accounts.

Examples of what will be covered during the workshop...

·      What are the right platforms for your business?

·      Setting up your business accounts correctly

·      Overview of account features

·      Prepare a professional business description/bio for your accounts

·      Explore the best practices for posting across the different platforms

·      Administering your accounts

·      How to schedule a post

·      Tagging & sharing

·      Calls to action

·      Why hashtags are important

·      An introduction to Instagram stories

·      Understanding Twitter Terminology

·      Following & Followers

·      Tips for building your audience

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Blogging for Business & developing a content strategy

 

TauntonWednesday 27th June10:00 - 12:00

Blogging is one of the most powerful tools that you can use in your business today, but it can be difficult to know where to start. Like all your marketing, if you're going to be spending valuable business time on a blog, you need to make sure that it is going to be time well spent. There are so many reasons why blogging is sound marketing and these plus much more will be reviewed on the day.

Examples of what will be covered on the day...

• How blogging gives you a chance to build your relationships with your customers and prospects
• How it builds your credibility an expert in your field
• How google love blogs
• Setting your blogging objectives
• Blogging tools - what's right for you
• The language of blogging 
• What to write & where to find ideas
• Content is king
• Engaging your audience and how to build relationships
• How to bring readers to your new blog.

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How to build an effective social media strategy

 

TauntonWednesday 4th July10:00 - 14:00

Now that you have the tools & the know about the different platforms this course will help you formulate the right strategy for your business to effectively market your target audience.

Your social media marketing strategy is your plan of what you hope to achieve using your social media networks in combination with other marketing strategies and it is essential to your social media success.

Examples of what will be covered on the day...

• Understand your social media landscape
• Set long and short term social media goals that align with your business objectives
• How to conduct a social media audit
• Hone your online presence
• Create a social media content calendar
• How to measure return on investment for your social media efforts
• How to manage social media successfully in combination with other business marketing 

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Facebook, Instagram and Twitter next level for Business

 

TauntonWednesday 11th July10:00 - 12:00

This workshop is perfect for small business owners who already have established business profiles for their social media channels but are looking to take their usage to the next level.

• Live streaming
• Identify Facebook Competition Rules & running competitions
• Identify the different types of Facebook Advertising
• Content that gets results on Facebook
• Techniques for building and engaging your fan base,
• Analytics & learning how to use social media insights to track your engagement. Find out who's following you and what posts are most effective.
• The algorithm
• Tips on refining your Instagram style
• Instagram stories... hints, tips & tricks
• Understanding social media influencers and how to leverage these for your business
• Scheduling platforms - introduction to management platforms like Hootsuite and buffer app for better management and analysis.

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TDA: Don't stress - figure out your figures

FromeThursday 12th July13:30 - 16:30 

All good businesses need to have a handle on their finances.This free workshop, provided by TDA, will explore cash flow forecasting, and how to make the most of the money coming into your business. Plus they will look at some accounting terms and try to cut through the jargon.

 

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Last modified: 14 June 2018